PackagingMasoutis “Apo ton Topo mas” 100% Strained YoghurtDesigning a private label package is an especially demanding creative task. There are basic restrictions regarding the use of materials and processing applied. The product will compete on the shelf with products that, due to cost difference, have the ability to create a sensation through a variety of tools such as the container itself or the packaging material. For this particular project, we tried to create a package that stands out in a highly competitive market, winning the consumer’s preference, as well as a design award under the private label category.
