"Methia" beerThe story of a beer that started from a "simple" label and unfolded before our eyes and in our minds, similar to the narration of a trip to the beauties of Greece. The personal route of its creator, Stelios Vardaxis, a chemist from Crete, who moved to Northern Greece and lives between Hanioti in beautiful Halkidiki and Thessaloniki, was our source of inspiration for the creation of a visual narrative that blends flavors, smells and images from all over Greece. Every flavor, a journey with a starting point and a destination, which carries characteristic aromas from one place to the next. Methia is a journey. And as such we experienced it while designing its identity.