Visual IdentityEfraimidis Visual IdentityA proud 4th-generation family business now continued by the two youngest Efraimidis brothers, Christos & Ilias, entrusted us with the responsibility to bring their heritage to life. We aimed to highlight the memories and warmth that connect generations to the bakery’s unmistakable flavor and quality. The typeface used, with its modern yet timeless design, serves as a bridge between the rich past and contemporary aesthetics. Soft pastel-hued photos, like nostalgic memories, evoke the bakery's enduring warmth, while the vibrant orange adds energy, breathing new life into tradition. Language, images, and aromas remain unchanged, emphasizing the authenticity and emotion that define every moment and every bite.
