Packaging"Sugartia" sugarFollowing the development of its rebranding strategy, our team was once again invited by Sugartia Company to design a series of packages for white, brown and powdered sugar. Sugar, a staple food commodity, which also happens to be relatively inexpensive, limited our options regarding the use of special packaging materials. So, what was needed was the creation of an identity that would attract the attention of the consumer with its special design.
And that is how the three characters on the packages came to life. On the white sugar package, the Caucasian figure enjoying a beverage, on the brown sugar package the dark-skinned girl drinking her cocktail and, finally, on the powdered sugar package, the chef creating his unique sweet treats: three typical uses of the products combined with distinctive figures, a strong personality and an exceptional design.
And that is how the three characters on the packages came to life. On the white sugar package, the Caucasian figure enjoying a beverage, on the brown sugar package the dark-skinned girl drinking her cocktail and, finally, on the powdered sugar package, the chef creating his unique sweet treats: three typical uses of the products combined with distinctive figures, a strong personality and an exceptional design.
On the powdered sugar package, the chef creating his unique sweet treats. On the brown sugar package, the dark-skinned girl drinking her cocktail.
